Alex MartinezinShootrightSmall VictoriesThe Dirty Secret of the COVID-19 pandemic and subsequence lock-down is that many retailers had a banner year. Many, but not all.4 min read·Jul 1, 2021----
Alex MartinezinShootrightPLANNING A PHOTOSHOOT PHASE TWO / Budgeting & BookingPhase Two / Three7 min read·Jun 1, 2021----
Alex MartinezinShootrightPLANNING A PHOTOSHOOT PHASE ONE / Finding Your PhotographerThis article is part of an ongoing 3 part series on planning a successful photoshoot — written for prospective clients and fellow creators…5 min read·May 17, 2021----
Alex MartinezGet Your Money Right: How To Price Your Work To Ensure Quality.4 proven steps on how pricing can grow your business & portfolio work at the same time.4 min read·Oct 15, 2020----
Alex Martinez9 Free Tools To Produce Your Next Commercial ShootThe difference between a good shoot and a great shoot is preparation. I know that doesn’t sound very creative but it’s true. Most shoots…6 min read·May 11, 2020----
Alex MartinezCase Study: What Is Brand Photography & Who Does It The Best?In my own words, I will explain how Marc Jacobs & Nasty Gal use photograpdo drive both growth & sales. Links are provided to case…4 min read·Apr 10, 2020----
Alex Martinez6-Actionable Steps To Prevent The Spread Of COVID-19 While On-SetAs certain types of media fall under the definition of Essential Workforce, you may find yourself working on a production sooner than you…3 min read·Apr 9, 2020----
Alex MartinezEmbrace Your Inner Boy ScoutA commercial photographer’s routine the night before a shoot.6 min read·Nov 18, 2019----
Alex MartinezHow To Onboard New Talent On-SetOne of the most rewarding aspects of my career is finding new talent offering guidance. Not every photographer feels comfortable bringing…2 min read·Sep 8, 2019----
Alex MartinezBuilding Trust Through Photography.2019 year is half over, and we have seen a lot of brands strike the new ground in the e-commerce space. From retailers brands such as…3 min read·Jun 24, 2019----